
Lijue Lu
NEOMA Business School, France
Dynamic Games and Applications Seminar
Investment in Abatement Capacity when Consumers Value the Environmental Performance of the Supply Chain
Mar 20, 2025 11:00 AM — 12:00 PM (Montreal time)
Zoom webinar link
In this paper, we examine abatement investment and pricing in a supply chain where consumers value environmental performance. The product’s green reputation depends on its pollution rate relative to a declining industry standard. The manufacturer manages abatement investment, with optional cost-sharing by the retailer. Cost-sharing achieves a Pareto-optimal outcome but may increase total emissions by boosting demand. Faster declines in the industry standard reduce abatement investment. Firms with lower initial green reputation – “brown firms” – struggle to catch up, while firms with higher initial states benefit from a cycle of increased investment, enhanced abatement capacity, reduced emissions, and greater goodwill gains.
(With Elena Parilina and Georges Zaccour.)